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"The past isn't past. It isn't even dead."
—William Faulkner
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Consultant for the nonprofit sector
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| "Thank you for an exceptional learning experience. I feel very lucky to have had the opportunity to learn this material from you." |
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The place in France
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We have a 2nd office in a wine-making village, deep in the south of France. (Note to hopeless Francophiles: we do rent the place.) To take a mental vacation, click. Our village vineyards:
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ABOUT JOYAUX
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Consultant for fund development, board and organizational development, and strategic planning.
Simone is recognized internationally as one of the most thoughtful, inspiring, and provocative leaders in the nonprofit / NGO sector. She works with all types and sizes of organizations. Joyaux presents top-rated workshops all over the world and is a faculty member for the Masters Program in Philanthropy and Development at Saint Mary's University of Minnesota. Her books and writings receive rave reviews.
Worried about cost or availability? Don't. Just ask. Negotiate.
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PRONUNCIATION
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Simone Joyaux
See-MUN Zha-WHY-oh
Don't worry about mispronouncing it. I'm not offended.
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| Simone's Professional Tips |
| Are you keeping your donors? |
| Focus on retention first |
Focus on retention, first. Plaster "keep your donors" all over your office - maybe a flashing neon sign so you (and your boss and your board) don't forget what's most important.
Typically, it costs 10 times more money to acquire a new donor as it does to retain a current donor. So work hard to keep your current donors. It's estimated that 2 out of 3 first-time donors don't give a second gift. Wow. What does that say about us, the fundraisers and the organizations?
Just a bit more retention and you generate more money. Transitioning a first-time donor to a second-time giver begins the path to loyalty. Where do you put your attention and resources? Check out Adrian Sargeant's research in his book Building Donor Loyalty. There's your proof, if proof you need.
How do you retain donors? How do you build loyalty? Through relationship building. Want to improve your relationship-building program? It's not really that hard. You can do it. Care enough and you can do it well. Get a copy of Keep Your Donors for lots of ideas, specific strategies, and good examples. Read Ken Burnett's The Zen of Fundraising for more ideas.
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Copyright © 2005-2010, Joyaux Associates, 10 Johnson Road, Foster, RI 02825
Phone: 401-397-2534, Fax: 401-397-6793, Email: spjoyaux@aol.com
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